what I learned from the movie "The Merchants of Cool" is that this movie showed me were the ideas of all the Tv shows were made. They examine teens , they ask them many type of questions they examine were they live etc ... all the basic stuff teens do. Then they turn them into tv shows , the reason why they examine this teens is so people can be interested in their channel and they can have more viewers . They discover what "cool " is too teens and then they move on to the next cool things. But what I bet most of the people dont knoe is that all tv shows are commercials. Clothes that actors use are what they are trying to sell to theire viewers .