The Merchants of Cool

What i learned from the movie ''The Merchants of Cool'' is that commercials are affecting teens nowadays. What i mean by affecting is that they have negative impacts on teens. Everyone has a celebrity that they admire. Everyone wants to involve into '' Cool '' category. However, how does teens get affected? The answer has to be commercials. Research shows that about 70% of teens own a television in their room. That means that every teens watch commercials on their television When they see their favorite celebrity on television promoting a product or dressing for a brand, they get influenced. Commercials have slogans that get teens involved into their products. The commercial company even pay billions of money to study research about teens. ( i.e what they like, who's their favorite celebrity, what's the hottest trend.) Everything they are doing is giving huge impacts on teens and is mostly on the negative side. In my opinion, commercials should focus more on what teens really need not just influencing the teens with their negativity.